Etymology of “design” is a latin word “designare” meaning plans to represent the symbol. The “-ness” means to make an abstract noun representing the such as character and state, degree, act and case.

So, we have a “designess” as coined to mean character and state, degree, act and case of the design.

In Japan, there is a culture of environment means “MA”. “MA” have also conversation and position and not only spatial meaning. By design, we think that it can be made comfortable “MA” of country and region, language and religion, culture, company and family.

We think the “MA” have a spatiality and humanity, time. Comfortable space, people, time. Design is not only superficial, it must also be regarded essentially. Therefore, it is not only to be able to visualize the space and advertising, also has the power to be raised a comfortable “MA” to feelings of people or time invisible to the eye.

In other words, we think that “MA” means “designess”. We design a object of character and state, degree, act and case comprehensively. And so we would like to comfortable by to shine oneself.

• 日本らしさを感じる無駄のない簡潔さと、余裕をもった間をつくろう。

• 自らのこだわりを捨て、謙虚に、誠実に伝えよう。

• 文化的背景を見つめ直し、創造的に、革新的であり続けよう。

• 常に世界を意識しながら、未来を切り開こう。

• 情熱を纏い、絶えず探求と挑戦をし続ける人生にしよう。

• Let’s make simplicity with no waste to feel the Japan-ness and having a space.

• You humbly and sincerely convey the design with not having a strong subjectivity.

• Continue being creative and innovative with to reconsider at the cultural background.

• Let’s carve out a new future that being aware of the global.

• You try to continue to the challenge and the quest with having a passion in your life.

Our logo mark has a concept.

One is “design” which is to express concepts to solve a problem and to represent it according to various media. Another is “ness” which expresses the nature, state, degree, behavior, case etc. The logo mark of “DESIGNESS” is compose of the alphabet “N” to connect “design” and “ness”.
“N” is the neutral words initials such as “national” “nature” “neutral” “never” “none” “normal”. In addition, “N” derived from the Greek letter Νν (New) is the 14th intermediate position of the alphabet. So we think. In other words, “N” has a character to startup words initials such as “need” “new” “next” “north” etc.

We designed to synchronized “N” and to infinite possibilities “X” that our philosophy as if to continue challenging. So we will make a possibility by using identity of motifs like “N” and “X”.